Originally trained as a photojournalist, Antonni Cuesta started photography with a focus on reportage and documentary storytelling. Later on, he expanded his portfolio by taking on various commercial and editorial work for magazines as well as commissioned photography work for private clients and publications. He has also participated in several art exhibits, working with both photography and new media. He has given talks and seminars to photographers, filmmakers, and image-makers, both beginners and professionals alike, bridging concept, the creative process, and technology. Toni is a former Head of the Imaging Group of Canon Marketing Phils. Inc. He finished Communication Arts from De La Salle University and took up his Masters of Business Administration at the Ateneo De Manila Graduate School of Business. He is currently a freelance creative and Part-time Faculty at the DLS-CSB AB Photography Program.